There are two kinds of proof here: the businesses Sherif has built and run, and Sherify client results. They are not the same thing.
These are founder-owned and operated businesses, not Sherify client work. They are why Sherify's advice comes from having run the thing, not from a slide deck — including the parts that did not work.
“I don't advise from the sidelines. Every brand here, I built and ran — so when I look at your business, I'm seeing it through an operator's eyes.”
— Sherif A. Magd
These were real venues with real staff, real margins and real problems. All four closed in 2025. That is part of the experience, not a footnote — knowing why a concept stops working is a large part of why the Sherify Review starts with the business instead of a product.
A bold, content-driven loaded-potato concept built from the ground up: brand identity, menu, social presence, and operations. It showed how a tight concept and a strong content engine can build a real audience fast. The brand continues today as a creator brand at dirtypotato.co.
A deluxe comfort-food brand across two locations, with positioning, menu engineering, and a launch built to move fast in a crowded category. Proof that a focused menu and a clear identity beat a sprawling one.
A fast-casual, fire-grilled concept built around a tight menu, unit economics that had to work every day, and a brand people remember. Built to run lean — the kind of operational discipline every concept needs.
Businesses Sherif owns or has built outside the restaurants. They stay independent brands — they are not Sherify products and they are not clients.
A premium curated marketplace built around warm American goods, under the line “Curated goods for the way you live now.”
Licenses the restaurant brands above as virtual concepts, so kitchens with spare capacity can run a brand that already has an audience.
Additional founder-owned ventures. We are not describing results for these yet, because there are none worth showing you.
Sherif's own brand work has built over 500,000 followers on a single platform and more than 90 million organic views across its top-performing videos.
This is separate from the founder portfolio above.
Client results will be published here as engagements are measured. We'd rather show you an empty space than someone else's numbers.
Tell us where things feel harder than they should. We'll review the business before suggesting what to fix.
