I'm Sherif A. Magd. I didn't read about this industry in a textbook and call myself a consultant — I built the brands, ran the lines, fixed the margins, and grew the audiences.
I hold a Bachelor's in Restaurant & Hotel Administration from Missouri State University. But the real education came from building and operating food & beverage concepts — Dirty Potato, MacCheesy's, and The Kebab Shack among them.
I know what it feels like to watch revenue leak, to fight for every margin point, to stare at a slow Tuesday and wonder what's wrong, and to make a concept actually work. That lived experience is exactly what I bring to other owners.
— Sherif A. Magd
I'm not a marketing agency, an AI vendor, or a guru with a course to sell. I'm a hospitality operator who now helps other owners win — with the same hands-on standard I held my own concepts to.
Every recommendation comes from someone who has actually carried the risk, made payroll, and run the floor.
If your concept has a problem, I'll name it. If a project isn't right for you, I'll say so. No upsell theater.
Quick wins are nice, but I build the brand, pricing, content, and operations that hold up after I'm gone.
Beyond hospitality advisory, I build and run companies that power modern businesses.
Book a free 20-minute Hospitality Growth Assessment. A real operator reviews your business. No pitch, no obligation.
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